Introduction
Welcome to Purplebricks.co.uk Cookie Policy. This Cookie Policy details the types of cookies we use, the purposes they serve, and how you can manage your cookie preferences.
Last updated: 12 July 2024
This Cookie Policy should also be read in conjunction with our Privacy Policy and our Terms of Use.
What are Cookies?
Cookies and similar technologies are very small text documents or pieces of code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through cookies and similar technologies may include the date and time of visits and how you are using the particular website or mobile application. Cookies are used by us as part of our website and they are also used by some of our third party partners.
Why do we use cookies?
We use cookies to enhance your experience on our website by providing personalized content, improving functionality, and analysing site performance. Cookies help us remember your preferences, such as language settings and login details, ensuring a seamless and convenient browsing experience. They enable us to understand how you interact with our site, allowing us to optimise its design and features to better meet your needs. Additionally, cookies assist us in delivering relevant advertisements and content tailored to your interests, improving the overall effectiveness of our marketing efforts. By using cookies, we aim to create a more efficient, personalised, and engaging online environment for our customers.
Understanding the distinct types of Cookies
Strictly Necessary Cookies: These cookies are necessary for the website to function properly. They enable core functionalities such as security, network management, and accessibility. Without these cookies, our website cannot operate effectively - Examples are; ‘Book a Valuation’, ‘Book a Viewing’ and ‘Make an Offer’.
Analytical & Performance Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often and any error messages users encounter. The data gathered is aggregated and anonymized, helping us improve the site's functionality and user experience.
Functionality Cookies: These cookies allow us to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personalised features, meaning we can serve you the best possible experience each time you visit our site.
Targeting or Advertising Cookies: These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as helping us measure the effectiveness of advertising campaigns. They remember that you have visited a website, and this information is shared with other organisations such as advertisers.
Social Media Cookies: These cookies are set by social media services that we have added to the site to enable you to share our content with your friends and networks. They track your browser across other sites and help us build up a profile of your interests.
Cookies and Consent
By using our website you acknowledge that we may store and access strictly necessary cookies on your computer or other device.
Further, where you give permission, we may also store and access certain non-essential cookies on your computer or other device. These cookies are not essential to the operation of our website but allow us to provide additional functionality or to gather additional information about your use of our Website. You are not obliged to give consent to our use of non-essential cookies and we will not place such cookies until you have given your consent.
If you wish to block or delete cookies, or you would like to withdraw consent to our use of non-essential cookies, you can find out how to do so below.
You can manage your consent in 'Cookie Settings' any time. You can also enable, disable, and delete cookies through your browser.
If you choose to disable cookies, our website may not operate correctly, and you may not be able to access secure areas of our website, make bookings or accept viewings. If you choose to delete your cookies, you may have to update your preferences with us again. The experience you receive upon returning to our site for the first time may be slightly degraded until our cookies update with your preferences again.
Click the links below to learn how to manage your cookie preferences through your browser:
Cookies in use on our website
The table below sets out more information about the individual cookies used on our website and the purposes for which they are used:
Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:
hotjar.com
optimizely.com
survicate.com
taboola.com
twitter.com
facebook.com
doubleclick.net
adnxs.com
googleanalytics.com
tiktok.com
To deactivate the use of third party advertising cookies, you may visit the relevant consumer page to manage the use of these types of cookies [include link to consent management solution.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
If you have any questions about our use of cookies, please send us an email at DPO@purplebricks.com